Today’s episode is extra special because it is our 75th episode of The Celebrated Life Podcast! We’re so honored to talk with one of the wedding industry pros, Kevin Dennis, on this milestone episode. Kevin chatted with us about how to create the offerings that clients are looking for.
As an event industry veteran and owner of Fantasy Sound Event Services, Kevin takes pride in his leadership and involvement in industry associations. He is the international president for WIPA. Recognizing a need for networking in his own region, Kevin founded the Tri Valley Wedding Professionals in 2010 and the association has now grown to a membership of nearly 700 pros.
IDENTIFYING WANTS AND NEEDS
Kevin’s first tip for creating offerings that clients are looking for is identifying the wants and needs of your target audience. As a business owner, you need to listen to your audience and fulfill their need. He says that you should, “meet the clients where they are…not where you want to be.” Along with listening to your audience, listen to the people you work with. Their input is equally important.
ADAPTING TO THE EVOLVING LANDSCAPE
Kevin’s next tip is how you can adapt your offerings to the evolving landscape of the wedding industry due to COVID. Since the pandemic hit, Kevin has been using it as a time to pivot. He feels more efficient doing things via Zoom or online. His company found a way to adapt, which was putting up Christmas lights. They looked for what people were needing, and figured out a way to fulfill their needs.
His third tip is about how you can market yourself in a way that positions you to be visible to your ideal client. He suggests being as visual as you can. One way that he markets himself is through his #weddingsocks. He wears a brand new pair of socks every wedding. For him, it’s a great way to connect with people that not just about his job.
BEING INTENTIONAL AND EVERGREEN
Lastly, he offers some advice on how to be intentional and evergreen with your favorite services and products. Recently, someone came into their office and shook things up. Even though it was difficult, Kevin says that it was extremely helpful because they can bring in an outside perspective.