August 17, 2020

Episode 58: Allyship with Creative Label

FILED IN: Podcast

In today’s podcast, we have the pleasure of talking to the talented women of the Creative Label. These ladies are social media gurus and their company is a full-service agency specializing in branding, marketing, and public relations. It is their mission to provide their clients with the tools they need to be the best version of themself. Over the past couple weeks, they have been using their social media platform to educate everyone on how they can become allies for the Black community and how to show up during this time. 


Des Dickerson and Aisha Marshall started Creative Label from the ground up 3.5 years ago.  However, before that, Des was working as a TV producer while Aisha was in law school.  They both had a lot of background in branding and production but we’re unhappy in their previous roles.  They used their collective skills to create their own brand to help other businesses successfully market their services across all digital platforms. 

In  more recent months, Des and Aisha have been using their platforms and extensive following to show up during the Black Lives Matter movement.  The goal of their company has alway been to educate.  When the BLM movement heightened, they wanted to help teach people about how to be an ally.  They have used platforms like instagram stories, live sessions, zoom meetings, and consultations to really educate others about the meaning of allyship.


In regards to business, it is important to implement inclusion and diversity.  Aisha and Des encourage companies to speak up, allyship is a verb to them, it is about acting on it.  By speaking up, showing up, and being inclusive, you open your doors to an even more diverse audience and help all communities.  Allyship in the workplace is so important.  A few tips Aisha gives our listeners and us is the following:

1. Look at your own staff and your hiring practices.  If you look at your employees and don’t see diversity, that’s a problem.  Look at how and who you are hiring.  Are you posting in places where minorities spend time looking for internships or jobs? Are you spending time researching the demographics of your hiring pool? Asking yourself these questions are simple ways to find out about how you hiring process can be more inclusive!

2. Speak up and be an advocate for the minorities in your own work place. Spend time listening to minorities in your workplace and not responding with experience. Learning and listening will help build a culture of trust and respect within your company.

Creative Label outlined 10 Tips On How to Be an Ally in the Workplace on the blog linked and we highly suggest spending time understanding their points and implementing them into your practice.  They do a much better job educating others than we could ever relay to our audience so we hope you take the time to listen to their posts, lives, and read their blog posts about allyship and the BLM movement.  It is okay to ask questions on how to improve. Reach out to local Black Lives Matter groups to find the best places to post job hirings.  Additionally, there are so many facebook groups and they can all be used as resources to help continue allyship.

Talking to Creative Label really helped us take accountability on our own actions to be inclusive to a diverse group of people.  They taught us the power of asking questions and showing up.  There are so many different resources and we have linked some in our show notes, be sure to check those out! 



Instagram: @creative.label

Podcast: The Label


Black Lives Still Matter

10 Tips On How to Be an Ally in the Workplace

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